課程資訊
課程名稱
國際化行銷與文化行為
Culture and Behavior and International Marketing 
開課學期
105-2 
授課對象
工學院  工業工程學研究所  
授課教師
洪一薰 
課號
IE7037 
課程識別碼
546 M3200 
班次
 
學分
3.0 
全/半年
半年 
必/選修
必修 
上課時間
星期六6,7,8(13:20~16:20) 
上課地點
 
備註
上課地點:竹北校區碧禎館205教室與黃俊堯、陸 洛合開
限碩士在職專班生
總人數上限:40人 
Ceiba 課程網頁
http://ceiba.ntu.edu.tw/1052IE7037_ 
課程簡介影片
 
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課程概述

This course examines theories of international trade in goods and services and analyzes the consequences of trade policies. The course presents the principle of comparative advantage and its application to classical and modern trade theory. Focusing on the long-term effects of international economic integration, the course discusses the economic effects of trade, as well as trade barriers and trading blocks, on industrial competitiveness, the income distribution, growth and welfare.
Part I of the class is dedicated to classic trade theory in a general equilibrium setting under perfect competition and explains trade among different countries. Part II of the class presents recent advances in trade theory under imperfect competition and with heterogeneous firms; it explains trade among similar countries and the formation of multinational enterprises. Part III applies the insights from both partial and general equilibrium models to policy issues related to international economic integration. 

課程目標
The objective of this course is to provide a foundation in international trade theory and enable the student to apply this theory to the study of issues in globalization, economic integration and trade policy. 
課程要求



 
預期每週課後學習時數
 
Office Hours
 
指定閱讀
 
參考書目
 
評量方式
(僅供參考)
   
課程進度
週次
日期
單元主題
Week 1
  Course Introduction 
Week 00
  Teacher Resources